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| In the decade between 1982 and 1992,OMC set itself the goal of 
becoming an advertising agency of a distinctive character, specializing in four 
core areas:medicine,food,housing,and electronics. |  
| In 1993,we added multimedia and telecommunications as new core 
fields and relaunched ourselves.The results are striking:in five years,we have 
succeeded in winning a large number of new clients. |  
| Deeply cultivating relationships with clients in fields meshing 
with our core competences is where we will continue to concentrate our efforts. |  |